HAT ANATOMY
Before diving into the Sizing & Fit Guide, take a moment to explore this map and get acquainted with the anatomy of a hat—the landscape you’re about to master.
Terms You Should Know
Crown
The top portion of the hat that sits above the brim. The crown’s height and shape play a big role in the hat’s overall style and how it balances with your face.
Crease
The crease is the indented shape molded into the crown. It gives the hat its personality—like a Cattleman, Gus, or Open Crown—and can be customized to match your style.
Brim
The wide band that extends outward from the base of the crown. The brim provides shade, protection, and style—ranging from flat and broad to sharply curved.
Front Dip
The slight curve or dip at the front of the brim that adds character and helps frame the face. Some dips are subtle, while others create a bold, dramatic profile.
Pinch/Dents
These are the hand-shaped indentations on the front of the crown, where you naturally grab the hat. They help define the crease and add both form and function to the design.
Roll/Edge
The roll or edge describes the way the brim curves or turns up along the sides. A tighter roll gives a traditional western look, while a flatter edge feels more modern or ranch-ready.